How To Articulate Your Business On An Emotional And Functional Level

Have you seen the new Stella Artois ad with Lenny Kravitz? Choosing the life Artois looks tempting; watching Lenny bang on the drums is not a chore, and it’s sweltering here in London.

Yet I’m not tempted, and I do like beer.

Because years ago, when I first arrived in London, it was the ruffian’s drink of choice. And…