How To Articulate Your Business On An Emotional And Functional Level
5 min readJun 11, 2021
Have you seen the new Stella Artois ad with Lenny Kravitz? Choosing the life Artois looks tempting; watching Lenny bang on the drums is not a chore, and it’s sweltering here in London.
Yet I’m not tempted, and I do like beer.
Because years ago, when I first arrived in London, it was the ruffian’s drink of choice. And…