How To Articulate Your Business On An Emotional And Functional Level

Photo by Misael Moreno on Unsplash

Have you seen the new Stella Artois ad with Lenny Kravitz? Choosing the life Artois looks tempting; watching Lenny bang on the drums is not a chore, and it’s sweltering here in London.

Yet I’m not tempted, and I do like beer.

Because years ago, when I first arrived in London, it was the ruffian’s drink of choice. And…