Thank you so much to Richie Crowley whose marketing advice and generosity in sharing his learning keep the fire burning for me and many others.
I’m a creative writer and running into the third year of being a freelance copywriter.
I see the world in stories; trials, tribulations, invisible threads, triumphs and most importantly, hope.
Most of my most popular pieces are on marketing, writing and snippets I’ve learned along the way.
Then there are the writing passion pieces. All told from the same place of discovery and curiosity.
Marketing and Freelance Writing
How to Get Your Ideation Train Moving
9 ways to jump-start your creativity (and 3 things that never work)
How to Use Personas to Refresh Your Brand Story
6 different types and 7 questions to find them
How to Find Your Hook in 4 Steps
Craft an attention-grabbing one-liner for your writing or product
Taking a UX Approach to Content Creation
A guide to using the UX approach in your content creation, whether or not you have a marketing budget.
Composing The Perfect Tagline For Your Business
Create a tagline that talks to your ideal audience, rather than talks about yourself. The differences and how-to create…
How To Take Control Of Your Own Upskilling
6 easy steps to create your own learning programme and achieve continuous improvement in your craft
Writing and Storytelling
Storytelling Tricks in The Adventures of Sherlock Holmes
Sometimes telling is better than showing.
When Writers Melancholy Approaches, Return To Base
A few go-to’s for relighting the fire when melancholy appears.
Lessons and Magic In The World of Bruno Schulz
A look at three short stories from Bruno Schulz’s Street Of Crocodiles
Leading Our Worlds With Radical Candor
Radical Candor, a strategy for executive leadership provides a strong framework for us to grow as individuals.
How Binary Interrogation Can Get You Out Of The Doldrums
Tough love can be the most effective kind. Binary questions to pose to yourself when you’re stuck.
The Perfect Stir Fry Recipe
When too many ingredients are spoiling your story revert to what’s important.
Thanks for taking the time to read, or at least scroll down. It’s much appreciated either way.